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Showing posts from February, 2015

How To Make Facebook Your Lead Generator

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Social media has become one of the biggest marketing tools in the digital age, and nothing more so than the platform of Facebook. As confirmed in this recent article , Facebook now has 1.23 billion active users, and with such a huge influential power over consumer�s online activity, it has become the largest marketing portal for businesses worldwide. But aside from throwing money at advertising a page and boosting posts, there are far simpler tactics that can enable even small businesses to enhance their return without the need for heavy expenditure. Be Available One of the biggest mistakes many businesses make on Facebook is not having their contact details available on the page. As a consumer, there is nothing more infuriating than being caught up by a call to action, to find that there�s no way of even contacting the company. Always ensure that your full contact details are listed on the page and that any call to action posts have a contact method included. Be Relevant Whenever you