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In 2015 PEW Research studied the smartphone habits of American adults. This intuitive study revealed that 46 percent of American adults say they "can't live without their smartphone." In 2015 eMarketer also conducted a study on smartphone usage and the predicted impact of mobile advertising. eMarkter's report unveiled that by 2017 over 59 percent of digital search ad dollars will be spent marketing on mobile devices, including smartphones and tablets. These statistics show that mobile marketing is no longer a passing trend . It is a consumer-centric marketing effort that should be viewed as a chance to speak directly with your intended consumer by making a lasting connection. 5 Tactics To Create Easy-to-Implement Customer-Centric Mobile Marketing Campaigns 1) Tell a story through your blog -- Customer-centric marketing efforts should focus on involving your customers with the story of your brand. Your mobile marketing efforts will need to create mobile-friendly blog

A couple of months back, it was all over the place. Everyone was discussing about it. Be it tech websites or blogs or newspapers or News Channels, all these primary sources debated on the information dispersed that Flipkart, one of the most sorted and trusted online shopping portals, was all geared up for app-only and quit desktop version. Does foraying into an app-only format make sense? It was debated all over with mixed reactions and feedbacks. App-only: New face of e-commerce There are no two opinions saying that the Internet usage has increased manifold in the recent past in the country. Ditto the consumption of smartphones. According to reports, Flipkart is getting 70-75% of its total traffic from its mobile app. This was the primary and the most obvious reason behind the idea. Majority of population in India access the internet through smartphones. Yes, we agree that most of the population in India spend their time using their smartphones. Installing an App is always a help. Sma

Image Source http://goo.gl/XNosfH   The latest Apple product is being released, and Mac lovers have been lining up to get their hands on the iPhone 6s. So what makes this product so special? Besides the expected software updates and advanced Touch ID, faster 4G and Wi-Fi connections, a sleeker design with a rose gold finish and of course iOS9; what are some of the new features that iPhone-fanatics can look forward to? Since Bend-gate there have been speculations regarding just how durable the latest iPhone will be. Apple have addressed this and have engineered a new alloy of 7000 Series aluminium, the same used in the aerospace industry, to ensure your phone won�t bend in your pocket. But that�s not all they have to offer. See some of the top new specs below: 3D Touch This is perhaps the most exciting of the new features of the iPhone 6S. This revolutionary technology combines software and hardware to bring a new dimension of functionality to using your phone. As well as the now famili

When you create a website for your company or business or even a store, your main goal is to create enough traffic to your webpage. Instead of trying to create a wonderful online page without any help, taking assistance from the guest bloggers will be the best way to enhance the traffic to your website. There are many benefits from opting for guest blogging that are listed below. Helps you with Establishing Credibility and Expertise The products that are promoted on your website will usually be frowned upon, if it is not advertised in the right manner. Hence, it becomes necessary that you share its incredible features and other such useful information with your audience, instead of sticking with a product promotional tone. Since the blogs will be from someone who is from the outer circle of your advertising department, their main focus will be to use the right tone that can grab the attention of the visitors. Hence, they focus on using right pitch, which might not generate enough adver