Why Facebook User Data Matters to Advertisers


Using Facebook is more common than any other social network from around the world. There are more than 1.26 billion users on Facebook as of Q3 2013, more than 1/7 of the entire world's population. Each day, a collective 20 billion minutes is spent by daily users browsing and surfing on Facebook. Facebook statistical data and information is extremely valuable to marketers and advertisers today, whether a brand is trying to sell products, services or even plans to share content. Understanding the most popular statistics and how Facebook affects the marketing industry can help you when planning your next advertising campaign.

User Behavior

Tracking user behavior is one of the most important factors for advertisers and those who are in charge of running and managing online promotional campaigns. The top life events in the US alone during 2013 included adding a relationship, getting married, getting engaged, traveling and even moving. The remaining top life events on Facebook in 2013 included ending a relationship, having a baby, expecting a baby, first meeting someone or losing a loved one.

The more talked about topic in the US in 2013 was the Super Bowl. Additional topics that were most popular on Facebook in 2013 included The Conjuring, ABC's Scandal, "Get Lucky" by Daft Punk, and even the book "Happy, Happy, Happy: My Life and Legacy as the Duck Commander" by Phil Robertson. Additionally, the Criminal Case game created by Pretty Simple Games was also one of the most talked about topics in the US using Facebook. Coming in on the list also included Peyton Manning, the government shutdown, Instagram and even the Harlem shake.

Understanding what is popular at all times with the use of Facebook is a way for advertisers and those involved in marketing to pinpoint the best methods of reaching any specific audience or intended demographic. The more you understand about the audience you want to reach, the easier it becomes to develop well-received advertisements that are relevant, interesting, original and well-branded to your company. The more in-tune you are with the latest impact Facebook is having on its users, the more likely you are to experience success when building an online presence using networking platforms.


Why Facebook User Data Matters to Advertisers

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